• Sound is the most direct connection to our memory and emotions, so it makes sense that sound should be front of mind when planning any kind of interaction with customers or potential consumers.
• MHP can help you harness the power of sound with a portfolio of products and services, from planning and executing successful radio campaigns to producing engaging branded digital content.
• Use us as your in-house sound experts to manage projects from inception to completion, or pick individual services to use as and when you need them.
Effective, imaginative radio creative. From planning through production to distribution and analysis, we’ll work with you at every or any stage to create successful campaigns.
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Music can enhance and even create a brand. Our composers create music for some of the best known brands. We also license existing tracks for use across any platform.
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We can help you reach out to consumers with engaging content for use across all platforms. From a simple podcast to multimedia nuggets to maximise social media shareability.
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For a quote and ideas for your next project, call 0333 577 2202
Take A Listen
Take a shedload of van drivers and a left field take on a classic melody, and youR...
One of the UK’s favourite builders merchants, Travis Perkins use radio to support b...
Music devised by one of MHP’s composers for Audi’s Paper Liberation TV ca...
AVG is one of world’s leading suppliers of internet protection software. MHP produc...
“HOOD: Noble Secrets” – nominated for a BBC Audio Drama Award ̵...
A commercial for Castle Cover Insurance received a Cream Award nomination.
P&O Cruises is the one of the UK’s leading cruise operators, and they chos...
Oakwood Theme Park
Oakwood Theme Park wanted maximum impact to promote their “Big Four” rides.
MHP licensed, adapted and re-recorded Jimmy Dean’s 1961 hit “Big Bad John...
Tile Giant chose Phil Spencer and Kirstie Allsopp from ‘Location, Location, Locatio...
World Radio Switzerland
World Radio Switzerland serves the English speaking community in Switzerland, and hav...
MHP has created a standout radio campaign for 2014 for Europe’s fastest growing fre...
This is the Summer sound of Eastgate in 2014. Upbeat, positive, contemporary, and the...
Eastgate is one of the biggest and busiest shopping centres in Essex, and MHP has bee...
MHP is proud to have played a part in the continued expansion of the Toolstation bran...
Choose As Many Or As Few As You Need
Expert planning will maximise the effect of any campaign. We’ll work with you to ensure your message is communicated efficiently and cost effectively.
Choosing the right voice makes all the difference. We’ll help you find the voice that matches the brand and communicates the message.
From a sonic brand trigger to an orchestral film soundtrack, our composers take it all in their stride. We also clear usage of well-known tracks.
From voice and studio booking, to direction, to post-production, we never take our eye off the ball.
There’s no point in producing fabulous audio unless it’s played where and when it should be. Our tried and tested systems ensure that it is.
We offer full post campaign analysis facilities to help you fine-tune your advertising and maximise its effect.
What We Produce
Our audio production services encompass radio commercials, branded content, TV and video soundtracks, podcasts, e-learning modules, telephone IVR prompts, radio programmes. If it involves sound, it involves MHP.
The MHP difference
We don’t just make you sound good. We make you look good too. Because we’ll make sure the production process is as much fun and as hassle-free for you and your clients as we can.
The MHP Blog
Radio Is A Friend Listeners use radio for emotional reasons – to keep their spirits up, or maybe to stop themselves from feeling bored in a car or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a really valuable context for an advertiser to appear […]
Radio Drives Response Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands online. The RAB’s Radio: The Online Multiplier study discovered that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by […]
Radio Creates A Large “Share Of Mind” Just as the music industry uses radio to gain airplay of its artists and create chart hits, radio creates a sense of omnipresence for brands. This is principally for two reasons – firstly because radio ads are on frequently, and secondly because listeners tend to spend so long […]
Radio Multiplies The Effect Of Other Media The Millward Brown Awareness Multiplier Study, conducted from 1999 to 2000, demonstrated how radio multiplies the effect of TV. Since then, the finding has been repeated when looking at radio alongside other media channels. Radio’s multiplier effect seems to originate from the fact that it’s an audio-only medium, […]
It’s Hard To Avoid A Radio Commercial Research shows that together with cinema, radio has the lowest level of advertising avoidance. Listeners are generally loyal and rarely switch stations. That makes them available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out […]
In the MHP studio control room, we use a pair of Tannoy monitor loudspeakers which are barely 2ft high, but through clever cabinet design and a combination of woofers, tweeters and crossover electronics they push out an incredibly impressive sound. Even ‘turned up to 11′ though, these would be dwarfed by The Exponential Horn, which […]
Radio Reaches People At The Right Times and In The Right Places Most of us listen to radio while we’re doing something else, and that means that advertisers can reach listeners at key “touchpoints” during the day – on the school run, while they’re at work, before going out for the evening etc.. Research shows […]
Efficient Targetting Radio targets audiences efficiently because different stations attract different listeners – for instance, talkSPORT listeners are worlds apart from Jazz FM listeners. This allows advertisers to talk selectively to the groups they are most interested in. Radio’s regional and local structure means you can focus your activity very effectively onto key market areas.
Need A Hand Producing A Radio Campaign? We know what it’s like. Your client wants a campaign putting together yesterday and it’s all hands on deck. So when your agency’s creative team want a helping hand, that’s when you need to reach out to MHP. We won’t just come up with the goods on […]